NAILBOO – Private Community Growth & Co-Creation Strategy
Role
Community Strategist
Social Manager
Objectives
Grow and activate a Facebook Group
Increase member participation
Strengthen brand loyalty through co-creation
Build educational infrastructure to support retention
The Task
Activate and scale Nailboo’s private Facebook Group into a high-retention community that supports product launches, customer education, and long-term brand loyalty.
Objectives
Increase active participation within the private Facebook Group
Integrate community feedback into product development
Build an educational framework to support product confidence and retention
Facebook Group Growth & Interactive Posting
Community-Led Shade Development
